Phoenix recognised for innovative stigma reduction project

node leader
12 December 2017

The British Quality Foundation have shortlisted Phoenix's National Specialist Family Service documentary for an Innovation in Sustainability and Society Award.


Phoenix worked with an award winning TV Production Company and the BBC to produce a ground breaking 2 part documentary that shows life inside the country's only rehab for mums, dads and children. 

The 2 hour-long films Addicted Parents: Last Chance To Keep My Children were broadcast on 18th and 25th July on BBC2 at 9pm.

The aim of the project was to address harmful stigma experienced by people in addiction, and most acutely parents in active addiction, by showing what life events and experiences can lead to addiction and de-mystifying the recovery process. Over 3.5 million people viewed the documentary.

We are delighted that the documentary has been shortlisted for an Innovation in Sustainability and Society Award by the British Quality Foundation. The winner of the award will be announced in March 2018.

We know that stigma acts as a barrier to treatment, creating a sense of shame that leads people to resist treatment and support. It also acts as a barrier for people in recovery to access employment, decent housing, building a meaningful life and relationships after treatment.

Having decided to proactively address stigma as a priority of our confident about recovery strategy we're delighted to get recognition from such a prestigious organisation.

Phoenix Futures is a registered charity in England and Wales (No 284880) and in Scotland (No SCO39008); Company Limited by Guarantee Number 1626869; Registered Provider of Social Housing with Homes England (H3795).