Anti-stigma End Discrimination graphic

Stigma leads to judgments and behaviours that limit opportunities for people to get better and build a happy life.  Stigma leads to discrimination.

We believe, as a society, we should no longer tolerate stigma, whoever we are and whatever our life experience we can all commit to ending stigma and discrimination.

The Cycle of Stigma


Self-stigma, societal stigma and structural stigma all feed into and reinforce each other to create a social norm that excludes us from the resources we need to get better like healthcare, friends, a job and a home. 

Stigma has a human and economic cost to people directly and indirectly affected by substance addiction. It is therefore both a personal and societal problem. Everyone has a role to play in breaking this cycle of Stigma.

Stigma limits access to health, housing, employment and positive relationships. We believe everyone should have a fair chance at a happy and healthy life. Everyone should be able to access the resources to achieve their aims in life. Everyone has the human right to health

Ending stigma will save lives, trauma and money.

Phoenix’s anti-stigma strategy 

Over the next few years we’ll be doing our bit to end stigma through 5 Strategic approaches 

  • Understanding attitudes that restrict access to health, housing, employment and social support
  • Recognise and address discrimination in representation (language/media) and access (policy)
  • Promote visibility and education (through creative story telling)
  • Enable empowerment in service provision and policy decision making
  • Supporting everyone to find an anti-stigma role

Our focus is on improving access to healthcare and the resources we all need for a health and happy life.

How you can get involved and help fight stigma  

There are lots of ways of getting involved. It is ALL of our responsibilities to do our bit to challenge the stigma that people who use substances face 

  • Listen and learn from the experiences of people with lived experience
  • Call out stigma when you hear it
  • Think about using your voice, if you have a story that you would like to share that
  • Develop your own anti-stigma strategy and share it with us
  • Help amplify the anti-stigma message 

We’ll be adding to the following projects and resources over the coming years as we develop new ways to fight stigma.