Since the end of last year we have been working away behind the scenes, crafting a new visual identity, that is a better reflection of who we are at Phoenix, - our culture, the breath of our services and our purpose. Today, at the same time as we launch our new Sustainable Recovery Strategy we are very excited to reveal what our new branding looks like.
This new branding is more that a logo, strap line and a few colours it and exciting opportunity to open up new conversations, tell stories, challange stigma, engage our supporters, work smarter and connect our services to the people that really need them. It will allow us to better stand out and stand up for the people that we support. -
Phoenix has evolved in the 10 years since we last reviewed our branding and it was apparent that the time had come for a fresh new look. It's clear that Covid-19 and social distancing disproportionately affected the people that we support, therefore it seems more important than ever that we are visible, clear and certain about our purpose as a charity right now.
Over the next few weeks we will be rolling out our new branding across all of our services and we are also working away on our fresh new website that will be coming soon.